Over the years, I've come across various images and concepts related to the Gestalt Principles of Perception, but I never really took the time to examine them closely.
Before getting into this week’s lab assignment, I want to share a bit of my personal history.
I was a teenager in what I consider a remarkable era—the 90s—when personal computers were advancing rapidly and becoming more accessible. The World Wide Web was just starting to weave itself into our daily lives. During this time, I discovered a chat program called Excite Virtual Places (VP). This innovative platform allowed users to enter chat rooms with a web browser, using any website as the backdrop for conversations. Participants could create and customize avatars that moved freely around the background, engaging with others in a dynamic environment. Excite Virtual Places was one of the early examples of virtual worlds, blending social interaction with the burgeoning internet experience.
A screenshot of Excite Virtual PlacesIn VP, your avatar represented your identity, so it was natural for users to want a fully customized avatar that reflected their personality. This led to dedicated chat rooms for creating custom avatars, where users could request designs from volunteer designers "on staff." I found this process fun and exciting, sparking my desire to create my own avatars. Funny enough, this was my introduction to graphic design and graphic design software—I started with Paint Shop Pro—which eventually led me to learn basic HTML and web design.
Over the years, I continued to refine my design skills as a hobbyist. I've always been a creative person, and graphic and web design have remained essential outlets for me throughout my life. It wasn’t until 2018 that I began using these skills professionally when I started working for a marketing firm as a social media manager. My role involved creating content, both graphics and copy, for social media posts. I held this position for about 3 years.
This is a long winded way of saying that I’ve been unknowingly applying the Gestalt Principles of Perception for years.
When I began my GIS journey, I was simply searching for a new career that could provide a decent income. I hadn’t heard of GIS until I made a social media post asking friends for suggestions on career fields that fit my criteria: a skill I could learn without a four-year degree, that didn’t involve physical labor (due to my disability), that involved computers, and could potentially be remote.
It’s purely coincidental that the career path I chose allows me to apply the skills I’ve developed over the years out of pure enjoyment. This is why I’m so excited about cartography! 🙂
Back to the topic at hand....
Module 3 of Computer Cartography builds on what we learned in Module 2 about map design basics like labeling and layout. Now, we’re focusing on how maps are created, using the Gestalt Principles to guide us.
Key ideas for good map design include making maps user-friendly, accurate, and visually appealing. The design process starts with considering how the map will be shared, influencing color schemes and scale. We then classify the data and choose symbols, highlighting important elements while toning down less critical info.
For our lab assignment, I created a thematic map of public schools in Ward 7, DC using ArcGIS Pro. I used bright colors and clear symbols to highlight school locations and included an inset map for context.
To create visual hierarchy, I made the area of interest (AOI) the lightest part of the map and used lighter colors for emphasis. I chose apples as symbols for schools, using their ripening colors—green, yellow, and red—to indicate school levels, making them easily distinguishable.
For the figure-ground relationship, I ensured the AOI stood out against a darker background and used a gradient to soften transitions. To balance the design, I placed the school labels and legend on the right side, countering the visual weight on the left.
I think I should add that I took inspiration from the interview with graphic designer/self-taught award winning cartographer John Innes of User Friendly Maps in the completion of my map layout. I used Adobe Illustrator to construct my labeling system. Please note -- I do have the know how to have completed the entire layout in ArcGIS Pro using lines and shapes tools as well as text. I just wanted to give Illustrator a try, since it's a piece of design software I've never used.
This module has been one of my favorite so far in the UWF GIS program. I am beyond excited to continue to learn how to apply my design skills in a way that fits the highest standards of cartographic design.